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Sony® X90K 85" 4K Ultra HD LED Smart TV

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Sony® X90K 75" 4K Ultra HD LED Smart TV

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross 

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10.

Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.

Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.

Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos.

Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology.

Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

Multi-position stand offering two variations – low-profile setting for immersive viewing or raised to accommodate a soundbar.

With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

Enjoy your entertainment like never before on this ultra bright 4K HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

Sound From The Screen, Pictures And Sound In Harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Renew, Recycle And Reduce, Designed For The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

A Wide Color Spectrum For Real-World Shades And Hues

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy More Depth With Deep Blacks And Extra Brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

Recreating Lost Texture, All Your Content Upscaled To 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent Motion Processing For Fast-Moving, Blur-Free Scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.

Powerful Sound From The Screen, Matches Pictures Precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.

All Your Entertainment Upscaled To 3D Surround Sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 Enhances Voices For Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Supreme Picture And Sound, Whatever The Environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Step Up To Even Better Viewing, Optimized With BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover New Ways To Enjoy TV With BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices With One Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Beautiful Minimalist Design That Maximizes Entertainment

Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction.

Versatile Premium Stand, Designed For Any TV Positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Metal Slim Blade Stand, Luxurious Look And Feel

Our slimline metal stand has been designed to perfectly match the TV and harmonize with your room and décor.

Even More Studio Quality Entertainment, As The Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix In Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing Picture For All Your Favorite Content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Our TVs include visual, hearing and mobility accessible technology.

Instant Rebate through Dec 24

Instant Rebate through Dec 10

Instant Rebate through Dec 17

Instant Rebate through Dec 31

Instant Rebate through Dec 3

Sony® BRAVIA XR Z9K 75" 8K Ultra HD Mini LED Smart Google TV

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. 

Sony® BRAVIA XR A90K 48" 4K Ultra HD OLED Smart Google TV

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Sony® BRAVIA XR A90K 42" 4K Ultra HD OLED Smart Google TV

Sony® BRAVIA XR Z9K 85" 8K Ultra HD Mini LED Smart Google TV

Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.

Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos.

See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.

Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.

BRAVIA XR MASTER SERIES A90K - Beauty Of OLED In a Compact Size, Perfect for Gaming

Enjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR™. Take your gaming to a whole new level of immersion, even in a smaller size.

Next Generation Picture and Sound with Cognitive Intelligence

Exceptional Pure Blacks for Real-Life Depth and Texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen Is the Speaker, Pictures, and Sound in Harmony

Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Renew, Recycle and Reduce, Designed for The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Pure Blacks for Real-Life Depth and Texture

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A Wide Color Spectrum for Real-World Shades and Hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Intelligent Motion Processing for Smooth, Fast-Moving Action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

Screen Is the Speaker, Sound Follows Pictures Precisely

Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.

Voice Zoom™ 2 Enhances Voices for Clearer Dialogue

Compact TV For Gaming, Immersive Picture, and Sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.

Supreme Picture and Sound, Whatever the Environment

Step Up to Even Better Viewing, Optimized with BRAVIA CAM

Discover New Ways to Enjoy TV with BRAVIA CAM

Simple And Premium Remote, Easy to Use Even in Darkness

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily Find Your Lost Remote with Your Voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''Hey Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Control All Your Devices with One Smart Remote

Versatile One Slate Design Immerses You in The Action

Our minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.

Easily Adjustable Premium Stand for Desktops

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Metal Flush Surface for Immersive Viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Aluminum Center Plate, Luxurious Look and Feel

Our metal finish stand has been designed to perfectly match the TV and harmonizes with your room and décor.

Even More Studio Quality Entertainment, As the Creator Intended

Watch Netflix in Studio Quality, Automatically Optimized

Optimizing Picture for All Your Favorite Content

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness.

Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare.

Hear true immersive audio with four sound positioning frame tweeters in addition to front-firing TV speakers and dual subwoofers, plus support for Dolby Atmos.

Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar.

With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

BRAVIA XR MASTER SERIES Z9K - Remarkable 8K Realism with Ultimate Mini LED Contrast

Discover a new frontier in 8K reality on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR™ and XR Backlight Master Drive.

Uncompromising 8K Realism on a Big Screen

With Cognitive Processor XR™ and our new 8K Mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail and texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit and experience TV like you've never experienced it before.

Scenes Full of Contrast and Brightness, Precisely Controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Sound From the Screen, Pictures, and Sound in Harmony

Renew, Recycle and Reduce, Designed for the Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The Z9K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Feel Real-Life Depth with Flawless Contrast and Brightness

Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled to 8K

With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for fast-moving, blur-free scenes

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.

Powerful Sound from The Screen, Matches Pictures Precisely

Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV.

Every Picture, Optimized to Your Position in The Room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear Voices Clearly, No Matter Where You Are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialog clearly. The volume of TV dialog increases when you move away from the TV and decreases when you get closer.

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Enjoy Video Chat with Friends and Family on The Big Screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

A Beautiful Design for An Immersive Big Screen Experience

Our minimalist One Slate design offers an immersive viewing experience, whether positioned on a stand or mounted on a wall. Seamless Edge styling with a single pane of tempered glass in a minimized bezel keeps you focused on the picture without distraction.

Intuitive 3-Way Multi-Position Stand, Versatile for Any TV Positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important – the picture.

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Instant Rebate through Jan 7

Instant Rebate through Jan 21

Instant Rebate through Jan 14

Instant Rebate through Jan 28

Sony® BRAVIA XR™ X93L 65” 4K Ultra HD LED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. See ultimate contrast from thousands of Mini LEDs and billions of accurate colors, all precision-controlled by the XR Backlight Master™ Drive and XR Triluminos Pro™

Sony® BRAVIA XR™ X93L 75” 4K Ultra HD LED Google TV

Sony® BRAVIA XR™ X93L 85” 4K Ultra HD LED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. See ultimate contrast from thousands of Mini LEDs and billions of accurate colors, all precision-controlled by the XR Back

Ultimate Mini LED Contrast Powered By Our Most Powerful Processor

Rediscover your favorite content with impressive Mini LED contrast and brightness, powered by the intelligent Cognitive Processor XR™.

Sound positioning tweeters, in addition to traditional TV speakers, elevates the sound so what you hear matches the picture you see.

The Entertainment You Love. With Help from Google

Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully Designed to Compliment Your Viewing Experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Sony TVs are engineered to deliver stunning design with the environment in mind.

Mini LED. Dazzling Brightness & Contrast.

Immersive with pictures full of sparkling brilliance and deep blacks. Sony’s precision control and Mini LED powered by Cognitive Processor XR™ puts you right in the scene.

Spectacular Contrast with Deep Blacks & Dramatic Highlights

Dazzling peak brightness, deep blacks, natural mid tones. XR Backlight Master Drive™ controls thousands of ultra dense Mini LEDs with absolute precision and independence for extreme contrast.

Extended Color Volume, Now See Every Shade & Hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Indoor TVs

Sony A90J 83" Bravia XR OLED 4K Ultra HD Smart TV

$4,999.99

Sony® 85" BRAVIA XR X95L Mini LED 4K HDR Google TV

$4,299.99

Sony® BRAVIA XR A90K 48" 4K Ultra HD OLED Smart Google TV

$1,399.99

Sony® BRAVIA XR Z9K 75" 8K Ultra HD Mini LED Smart Google TV

$5,499.99

Sony® BRAVIA XR™ A80L 65” 4K Ultra HD OLED Google TV

$1,899.99

Sony® BRAVIA XR™ A75L 65” 4K OLED Google TV

$1,499.99

Sony® BRAVIA XR™ A95L 65” 4K QD-OLED Google TV

$3,499.99

Sony® BRAVIA XR™ X90L 65” 4K Ultra HD LED Google TV

$1,199.99

Sony® BRAVIA XR™ X93L 65” 4K Ultra HD LED Google TV

$1,599.99

Sony® X90K 75" 4K Ultra HD LED Smart TV

$1,499.99

Sony® X92 Bravia XR 100" 4K Ultra HD Smart TV

$7,999.99

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